Webrings - A look at an old forgotten Traffic Tool.

Webrings - an old traffic tool for future SEO?

Google defines webrings

under these definations, I like the one from Dreamstalker the best, which defines webrings as:

A WebRing is a group of similar sites that are grouped together in a circular ring and each site is linked to another by a simple navigation bar. Generally, users can navigate forwards, backwards, skipping a certain number of sites, visit sites randomly, or see a list of all the sites on the ring.

If you’re unfamiliar with webrings let me point out an example site which has a webring:

Go here for an example webring page

if you scroll down a little you’ll see a box that looks like this

webring.gif

This is a very common "look" of a webring.  Most webrings have links for "Previous site, Next 5 sites, Random site, and next site". As well as a link to the founder of the webring.

Under this banner the author has a link for "see all the members of this webring" which leads to this page which is run by webring.com, and we can see the 33 sites that are a member of this Titanic webring (all sites having a Titanic theme behind them).

In the 90’s, webrings were in thier heyday. Search Engines weren’t that good (Remember that Yahoo ruled then, and it was a directory, it wasn’t a search engine), and webrings were a great way to find other related websites within a topic, and webrings were also a good way of gaining click through traffic as people who were interested in one site, would start clicking through the ring to find other related websites.

It’s been a few years since I’ve heard anything about webrings, but this morning I was thinking….hum…if each of my clients started a webring, and we made the code so that the links "counted"…wouldn’t this be a good SEO thing?   I don’t think this would be considered spam as you’d literally be helping to create the neighborhood of your sites topic so everything would be related.

Is a webring spam?…..or genius? What benefits or pitfalls do you see?

4 Responses to “Webrings - A look at an old forgotten Traffic Tool.”

  1. Andy Says:

    Genius! (Though I’m sure some punk would find a way to trash the concept by spamming it)

    Now I just need to find a way to get on the “$1 million webpage” webring, and start cashing in!

    On a completely unrelated note, you need to run a poll here asking how many people have ever bought anything as a result of SPAM or webspam.

  2. NeoNetMarketing Says:

    Webrings - Blast from the Past

    Jim Boykin has a brainstorm about resurrecting web rings for SEO link building. I’d be worried that it will come across as spam. Still, it should be worth trying as an experiment.

  3. Frakkle Says:

    Webrings - Can they be brought back to life?

    Jim’s hit on something simple here.?
    Webrings used to rule the roost for traffic.? I used to - and
    really still do - love them.? There’s one problem in todays SEO
    climate:? you get no link points (goes back to webrings.com or
    whoever runs it)

  4. frak Says:

    Jim,
    I see the summary has cut out what I wanted to say so…

    1. Google has never been against webrings in the past
    2. Webrings define a neighbourhood - surely Google will like Webrings 2.0.

Leave a Reply