Employee Blog Rules.
I was reading Andy’s Blog today and he makes reference to a yet to be released article in Inc Magazine about challenges CEO’s will face in 2006, Andy also quotes from this Inc article
"… they’re likely to find that they have two concerns: one, whether they need to launch a corporate blog to get their message out, and, two, what the blogosphere is saying about them."
This just got me to thinking over on to something else…what should the rules of employee blogs be? I’ve got 3 employees whom have industry related blogs (I’m not going to go into what my "rules" have been (if any) with these), but I do want to know what you think about employee blogs in general.
For any company:
What do you think the rules should be on employee blogs?
Should there be employee blogs?
Should there be any rules at all?
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December 30th, 2005 at 5:24 pm
1. Feel lucky when posting.
2. Don’t be evil.
3. Don’t slam the competition but politely and honestly explain your point of view.
4. Don’t publish the pay roll, the budget, and the balance sheet but talk about everything else.
5. Have a disclaimer linking to your CEO’s blog - s/he sets the standards by example.
December 30th, 2005 at 6:09 pm
Don’t harm the company materially or by reputation (that should cover most stuff)
December 30th, 2005 at 6:19 pm
If they are writing for the blog on paid company time then you have a right to censor them. If it is both personal and company time it could get sticky.
At a minimum seperate the time so they get paid properly and cant hem and haw in the future.
Other then that imho let them talk it up, as we know content is where it is at.
Peace R.L.