Posted Friday, February 16th, 2007. Filed under Link Building.
I was just listening to Chuck (Sales and Management at WBP) on the phone with a prospective client. At one point he was explaining how it's not all about the number of links that makes the difference — it's the quality of those numbers that matters.
He used an analogy something like this: links are like currency and coins. Not all coins are equal. 25 pennies (a penny each) do not equal one old Ben Franklin ($100).
I about fell out of my seat laughing — it's so true, and a great way to think about links!
I might add though: a link that might be a penny to you could be a $100 link to someone else's site, and vice versa.
tacimala: I really like that analogy because everyone can understand it on one level or another. I first heard it used on SEOmoz.
John: That is a great one! It is true though — not all links are created equal.
Brandon Hopkins: That is a great analogy... most links are worth at least $5 to me though.
Mark Laymon: This is a great way to look at a link's value. A well written linkbait post is better than 100 auto-generated posts.
CVOS: Just ask TextLinkAds.com, they will tell you the exact value of a link, typically between $20-100/mo. That's one Jackson and one Franklin.
Eniva: Ah so true! I wish all links were created equal... that would make my life so much easier!