Links as Pennies and Old Ben Franklins.
Posted Friday, February 16th, 2007. Filed under Link Building.
I was just listening to Chuck (Sales and Management at WBP) on the phone with a prospective client. At one point he was explaining how it's not all about the number of links that makes the difference — it's the quality of those numbers that matters.
He used an analogy something like this: links are like currency and coins. Not all coins are equal. 25 pennies (a penny each) do not equal one old Ben Franklin ($100).
I about fell out of my seat laughing — it's so true, and a great way to think about links!
I might add though: a link that might be a penny to you could be a $100 link to someone else's site, and vice versa.
February 16th, 2007 at 12:12 pm
I really like that analogy because everyone can understand it on one level or another. The first I heard it used was on SEOmoz at http://www.seomoz.org/blog/the-things-you-didnt-know-you-didnt-know (even though the site is currently down for me).
February 16th, 2007 at 12:42 pm
That is a great one! It is true though… not all links are created equal.
February 16th, 2007 at 1:50 pm
Very good one. A little better than a “link is a like a vote analogy” and then having to bring the electoral college into the mix
February 16th, 2007 at 2:30 pm
That is a great analogy…most links are worth at least $5 to me though
February 17th, 2007 at 1:31 am
This is a great way to look at a links value.
I have a future client that I really want to read this post. It may push them into what I have been trying to present to them, that a well written linkbait post is better than 100 auto-generated posts.
Thanks,
Mark
February 19th, 2007 at 2:00 pm
Very well said Jim!
That makes sense in a simple way! Well not all the sites are worthy as much to one than it could be to other.
Manish (aka Sam)
February 21st, 2007 at 1:13 am
[...] Damn! Most of this is because of so many SEO people with only a little bit of knowledge (not rocket scientist yet) can be a really dangerious thing……and damn clients who dictate "Numbers, damn it, Numbers" (remember Chucks ole "pennies and Franklin’s") – and can you blame people for filling the need of what the demand is for? How many of those sites succeed?…..Zippo! [...]
February 23rd, 2007 at 1:47 am
Just ask TextLinkAds.com, they will tell you the exact value of a link – typically between $20-100/mo. Thats one and one Jackson and one Franklin.
February 25th, 2007 at 6:36 pm
Ah so true! I wish all links were created equal….that would make my life so much easier!