Clients investing more in We Build Pages and I’m Happy!
I’m on a high, wanna know why?
Many of our existing clients have been increasing their monthly budgets…today alone we had 3 clients invest a lot more in our services than they had been investing. Here’s some additional that’s coming in for us from just a few days here:
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Yesterday once client increased his budget by a very large amount.
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This morning one client doubled thier monthly budget.
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And this afternoon another client doubled their monthly spend.
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I just got off the phone with another who is trippling their budget for one month, then doubling.
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Tomorrow I’ve got an all day meeting with another client who, if all goes well, will also be doubling his budget.
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Monday I’ve got another meeting with a client who might also be majorlly increasing thier monthly spend.
Please don’t think I’m bragging…though I have had a skip in my walk the past few days. I am happy, and I hope you don’t mind my sharing.
All these clients have been clients for between ~10 months to 4 years.
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One of these site has totally dominated his keyword industry for about 2 years now. Over the past year they’ve grown from 8 to 25 employees. They are a 100% online shop.
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Another of these sites is from a extremly knowledgable SEO….he’s awesome. He understand what we do, he can do it himself, but he just doesn’t have time. He’s now giving us more sites to work with. He’s a Ninja himself.
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Another one of these guys also dominates his industry and have just given us another site to work with.
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One client is a very old client with so-so rankings…they once dominated (Pre Florida), and are going from a tiny budget to a small budget (but I think I can get them back with this added budget…not too competitive market).
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Another of these clients also dominates thier industry. Their biggest competitor has tried to sign us on but we’re won’t work with competitors. This client has some really good SEO’s on staff who also work at the art of link building.
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Another client has several phrases in the top 5, but really needs more time ($) invested to crack the #1’s.
I think a large part of this success has been a mixture of increasing their rankings (which drives an increase in their ROI), as well as really good reporting and client communication from us to them. Most of these clients have been telling me that they love the reporting and new communication methods that they’re getting from us, in addition to the nice rankings.
We have 4 link building teams here. Each team has 4 link ninjas and one designer. Clients are assigned to a team and they also communicate with the team leaders and have conference calls with the teams. Each month we update the client reports as well.
I’ve got a sample monthly link building client report….it’s a bit dated (they’ve improved since Oct 06), but you can see we do more than just build links, we analyze several aspects of their website and backlinks and we provide a lot of solutions.
We’re also honest about what we’ve been doing with their time, as well as what ads we’ve been able to achieve for the client. I personally don’t know any other competitor who’s services are so transparent.
And the nicest thing is that everything we’ve been building over the last year here has come together so nicely….personally I’m having a great time ….clients are happy, employees are happy, and I’ve never felt better…Man, I’m really feeling lucky!
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February 27th, 2007 at 9:59 pm
I’m jealous…
February 28th, 2007 at 1:22 am
Thanks for sharing the samples Jim…
and congratulations
February 28th, 2007 at 1:50 am
Jim,
I thought most folks charged a flat rate for their time…how do you charge a flexible amount that allows the client to increase or decrease their spend?
February 28th, 2007 at 2:15 am
those at the $2500/month level are at $150/hour.
those at the $5000/month and higher level are at $125/hour
the more they spend monthly with us, the more hours we can invest in seeking virgin sites to get ads for them. Also the more hours we invest, the more links we can achieve faster.
It’s basically their monthly budget, minus paid monthly links, and the remainder is divided out into their hourly rate to figure the hours we’re putting in for each client.
monthly reporting the first month is usually 15 hours, then 2-3 hours monthly after that doing “reporting” with recommended improvements.
All the remaining hours are for link building/advertising time.
February 28th, 2007 at 2:23 am
Congrats Jim on the continued and improving success. The samples you shared are great for conveying the hands on work that is being done. Once again, a dandy post!
February 28th, 2007 at 2:45 am
On your Paid Backlinks report you have the column “Special backlinks”. What is an example or two of what you call a special backlink?
Do you ever send any link requests without an initial $ offer? Maybe where free links seem possible or available, or else wanting them to suggest a price first?
Thanks
February 28th, 2007 at 9:07 am
Chris,
“special backlinks” are .edu’s or .gov’s
and yes, we don’t always pay, sometimes we get for free.
February 28th, 2007 at 12:52 pm
It’s obvious that you have some very good programmers over there to give you some great tools and reporting features. Thanks for sharing a glimpse of your client management, it really is eye opening.
With all of these reporting features though, have you ever run into any issues with the search engines disallowing your scraping for the info you need? Any advice on the best practices for this?
Thanks again
February 28th, 2007 at 1:29 pm
Jim,
I’m glad to hear your business is improving. It’s a great feeling isn’t it?
You must have clients in very lucrative verticals.
Keep fighting the good fight.
February 28th, 2007 at 4:22 pm
Congratulations. It’s always nice to work and work and work, and then have some recognize the value of your services.
February 28th, 2007 at 5:55 pm
It’s nice to read of people who work hard at something they enjoy and feel good with success…now, if I can get out of this agency (the day job) that has no clue to the opportunities of the Web…I envy you Jim!
I enjoy your blog - keep up the good work!
February 28th, 2007 at 7:02 pm
Thanks for sharing. I’m very excited for you, and excited for the industry in general. If your clients are smart enough to see the $$ value of optimisation that’s a really good sign for our industry. I’m slowly starting to see the trend pickup over here (in Oz) which is making it easier to convince clients to invest more in optimisation than PPC.
February 28th, 2007 at 7:16 pm
Congratulations Jim,
It is good to see someone do well with a business that they like!
So often we hear of the down side. Keep up with the great service and I am sure there will be no end in sight.
Mark
March 1st, 2007 at 6:47 pm
Congrats Jim and thanks a lot for sharing the data.