Adding content pages - 78 possible topics
Posted Thursday, November 17th, 2005. Filed under Internet Marketing Tips, Link Building, SEO Tools.
Greetings from Vegas again. I was reading forums this morning about people complaining that buying links and link trading isn't packing the punch it once did, with ecommerce sites saying no one will link to a store with no content. They're right — if you don't have good content, why should anyone link to you?
The solution: create good, unique content and add it to your store. Start with free great content, add some freebies if you can, give people link bait. Once that's in place, reach out to related (non-competitive) sites and strike a deal for them to link to you.
Need content ideas? I put together a list of dozens of topic prefixes you can pair with your niche: senior, retirement, indoor, outdoor, buy, deals, safety, home, how to, advice, famous, history of, repair, and many more. For example, a pool supply company could write pages on senior swimming, indoor pools, safety tips around pools, how to do the backstroke, or the history of swimming pools.
Not all topics will work for every site, but this kind of good content will slowly bring you natural backlinks over time — the best kind in the world. You might even get a natural .edu link. I'm asking readers for help adding to this list — what other phrases could people write on?
November 17th, 2005 at 11:49 pm
Hey Jim,
In reference to the pages that you suggest we write for our ecommerce sites, do you suggest that we submit any of those as articles to article directories? Or just keep them on our site as original content?
November 18th, 2005 at 5:25 am
Keep them on your site as original content. If you’re going to write an article for another site, then write it with that other site specifically in mind.
For example.
If the swimming pool supply company site was seeking an article published on another site….say on a site about “exercise”, then I’d write an article about the excercise benefits of swimming. Write in the style of that site, and then call the owner and tell him you wrote an article that would be perfect for his readers, and ask if he will publish it.
Your article should be good real content, with some nice links imbedded within (the nice edu, gov, a pdf, some authority, and a few of your internal links (make it look/be as natural as possible). Keep in mind that few people will publish a “sales page”, and your chances are better with writing a “tips”, or “how to”, or linkbait, or something that adds value to the site you’d be submitting it to.
Tip: publish your pages as a pdf (I’d think getting links from a pdf would be pretty nice from another site).
November 19th, 2005 at 8:56 pm
What Search Engines Love
The three best strategies for placing well in search engines:
Content
Content
Content
How do you create a lot of quality content? Jim Boykin has 78 really good ideas.
I know what you are thinking, “great ideas, but is it really that imp…
November 21st, 2005 at 1:28 am
How many times do I have to say this — bodybuilding.com, 5,000 articles — will pull in close to $50 million in sales this year. 5,000 is not a small number, but neither is the amount of money they make.
Even Amazon has content — its called product reviews.
November 22nd, 2005 at 10:58 pm
Another solid post jim. However, If what someone writes about “senior swimming pools” is not compelling, controversal, timely or otherwise linkworthy they’re still gonna have a crappy time getting people to naturally link to these pages.
Advice and “How to’s” work well (like this article), but unless your senoirs story is entitled “How many dead seniors Can you fit in a swimming pool?” it’s not gonna get many links.
November 23rd, 2005 at 3:11 am
Quadszilla has a good point. Mediocre content does not attract many links.
If this is the way search engines are going to play the game (and it looks like they are) then the demand for good writers is going to skyrocket, since every online business is going to need at least one.
Suddenly, majoring in English doesn’t seem like such a dumb idea…
November 23rd, 2005 at 1:33 pm
Quadszilla and esoos, I totally agree. Perhaps my list was made for the “just get some content up…any content, here’s some ideas for possible content”, but yea, the better the link bait, the more links you’re going to really get in the long run. So there’s content, for the sake of content (anyone can write), and there’s “Quality Hook” content (owner is the best expert).
esoos - yea “suddenly, majoring in English doesn’t seem like such a dumb idea…” that’s funny! Even better is coming up with that “million dollar idea” for each and every website. We had one client whom was able to create a “Holiday” for thier product. That got them on AOL’s homepage for a week, and listings in over 1000 newspapers…now that’s the million dollar “hook”….is there a market for “brainstorming SEO consulting”?…sorry if I strayed some here
January 23rd, 2006 at 12:21 pm
[...] Adding content pages - 78 tips [...]
April 18th, 2006 at 12:55 pm
Great Blog Jim. Thanks for the content tips.
June 27th, 2007 at 8:16 am
Other great phrases, in my opinion, are “consumer satisfaction” “product reliability” or “value for money”. I haven’t seen these very often, so here are some interesting ideas for bloggers.
December 20th, 2007 at 3:25 pm
Jim,
Are you not blogging anymore? You link building is high quality.
As for this post, quality content on a constant basis is tough. Maybe Wordpress MU is the answer.
Terry