Changes and Paranoia - the sky is falling
Posted Tuesday, October 18th, 2005. Filed under Google.
Google's updating, look for a few minutes, then get back to work. The sky really isn't falling, Google's just going through some growing pains. Matt Cutts mentioned that they're constantly working to improve algorithms and scoring, with some changes hardly noticed and some more visible.
When Google goes through changes, people instantly question everything they're doing: newspaper links, buying links, not buying links, site-wide links, homepage links, too much or too little content, updating too often or not enough, joining a link network... the list of popular theories goes on and on.
I'd look at what Google might be trying to achieve in the top 10 results for clues as to what they're looking for. Before jumping to conclusions about analyzing one site, analyze the top 10 and see what merits those sites have, then fit those lessons into your SEO plan. The only guarantee in this business is that as search engines change, so must SEO techniques evolve. Let the insanity begin, meanwhile you can find us working.
October 22nd, 2005 at 7:07 am
[…] Google engineer, Matt Cutts, offers tips on his blog on how to weather the Jagger Update. Matt also confirms that the new Google Jagger Update will show new PageRanks (LarryPageRanks) for some sites and the new PageRank update is accessible via some IPs. Jim Boykin discusses how to deal with the paranoia that erupts with algorithm updates. So far the update’s been good for all our sites. Probably cause we don’t chase algos anyway. […]
October 27th, 2005 at 10:59 pm
[…] “The sky is falling” from Jim Boykin blog […]
November 3rd, 2005 at 1:52 am
Really this update is getting on our nerves, though we were not hit very seriously as compared to others, but we did went down one page, and that really hurt the traffic. Hope this thing ends soon and we get back to relevant search results.
June 13th, 2007 at 7:17 am
I agree with you totally! Everytime Google tweaks its algorithm, I shiver down to my spine not knowing what effect that could have on my website! I guess, bottomline, not blackhat techniques!
September 28th, 2007 at 12:11 am
As a frequent reader of WeBuildPages.com over the years, just wanted to let you know that your sound advice is always appreciated!