Internet Marketing or Google Marketing starts with
finding the best keyword phrases for marketing.
This is NOT a
guessing game - keyword marketing is a science, and an art.
Analyzing Keyword phrases is the foundation of
everything you will do for your internet marketing campaign -
Choose your words wisely. The best tool for finding keywords
is Wordtracker. This is the first essential keyword
marketing tool that any serious internet marketing person
needs. Click Here to Get Wordtracker. Wordtracker
costs about $215 US Dollars per year. Wordtracker is
web-based software (you have to be connected to the Internet to
use this tool).
Keyword Marketing for Google:
To find the best keywords to
target, start by asking the following questions:
- What is the ultimate goal of your site? Keep this in mind
when choosing words.
- Who is your target market? Try to "think" like them.
- What words might they type in to find your products /
services - always assuming they don't know your company name, or
anything about your company? Be sure to put yourself in
their shoes!
Keep in mind that most people search using 2-3 word
phrases. In the Internet Marketing field we call these words
"keyword phrases". Come up with a list of as many phrases as
you can from your brainstorming session. Add these to your keyword
marketing list.
Next you will want to find out how many
people are searching these keyword phrases.
You will also want to check many other phrases
from this brainstorming list, such as synonyms,
related phrases, plurals, short and longer
phrases, and different combinations of those
words.
Although Wordtracker is the essential tool
to finding keywords, there are other tools
that you may find useful for finding and
targeting keyword phrases.
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Lexical
FreeNet Connected thesaurus
- Finds related words for Keyword
Markeitng.
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Overture
Search Suggestion Tool - Finds
related keyword phrases, and how
often
they're searched in Overture.
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Google
AdWord Select - Click on "try
Google Adword Select" on the bottom
of that page,
create a banner, then you can use
their keyword suggestion tool -
you don't even need to
sign up for this service!
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View your competition,
and see what they're using for keyword
marketing.
Don't assume that they are doing
a good job at choosing keywords
though,
since most aren't, but you might
find some keyword marketing word
angles
that may be useful.
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Who is your Competition, and what are
they using for keyword marketing?
Find your competition, and analyze their
programming code by right clicking on a
blank area of their page and choosing "view
source". View their Meta Tags.
Bruce
Clay offers some of the best tools in
the world when it comes to analyzing the
specifics in the field of Internet marketing.
This is a picture of me thanking Bruce Clay
for his great internet advertising and marketing
tools. Bruce is on right.
NEXT go to
GOOGLE
Search Engine Optimization of Keywords
Google Marketing Page
