Jim Boykin
CEO, We Build Pages
A Search Engine Optimization
Company
http://www.webuildpages.com/
And SEO Blogger
http://www.jimboykin.com/
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I'm Talking about "Natural Listings" in Google.
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These Google Guys are Pretty Smart!
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The Anatomy of a Large-Scale Hypertextual Search Engine
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A Link From "Site A" to "Site B" is a Vote
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Back in 1998 there were 18 "Major Engines"
2006 - We're down to the 4 "Majors"
59% Google
22% Yahoo
12%
MSN
3% Ask
3% Others
Other Search Engines are Dead,
or are
Dying in the wake of Google.
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What's Dead or Dying
VS.
What Works Today.
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"Submitting to Search Engines"
is Long Dead
They Find You
Via Their
Spiders
Following Links
from Page to Page.
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Meta Tags
and "On Page
Optimization"
(W/O Backlinks)
is Dead
Plain and Simple,
If other sites
don't link to you,
You're great site, content,
and services
won't rank for squat.
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Note: Use Yahoo to look at your backlinks
Link:http://www.yoursite.com/
How many
people link to your Homepage
link:http://www.yoursite.com/a-page.html
Who links to a
specific Page
Linkdomain:yoursite.com
Who links to
any page of your site
Best:
linkdomain:yoursite.com
-site:yoursite.com
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Google Dances are Dead
Anyone Remember the Florida Dance?
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Linking a bunch of your own sites together doesn't
work.
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Link Trading is Dead
Here's Why.
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Buying Big Ole PR8 and PR9 Backlinks is Dead
Often, buying Backlinks
from "Above the
Radar" places
does not count in Google
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Getting a new site ranked quickly
for
competitive phrases is Dead.
AGE is a HUGE Factor Today
Links over
Time (Your History)
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PageRank is Dead
Think TrustRank
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4 Trust Factor Categories
Do you have Unique Content, or Scraped
Content?
Who do you Link to,
and what are their
Link Neighborhoods?
Who Links to Those who Link to You?
Is your link found within the content?
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Google is getting much better as "Seeing Link Maps"
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Solutions:
Product good quality content.
Link out to other related and trusted websites
Get good quality related/trusted places to link to you
Get your links within the content of a webpage
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Producing good quality content.
Block Level Analysis
What is Unique Text,
and how much do you
need?
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Where you want your content placed
Add lots of text to your homepage
Make sure existing pages have
"content"
Add new pages: resource pages, FAQ, testimonials, manuals, guides, tips, linkbait, etc
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Who you want to link out to
Trusted sites:
Site:.edu web hosting
Site:.gov web hosting
Other non-competing trusted resources (.org's, forums, resource sites, MSN, etc)
At least 1 page
On other pages is great
too
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Where you want your backlinks to come from.
Natural is Best for Several Reasons
(Think content, tools, free things, great info)
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If you're going to be proactive on link building, do this:
Search for things like:
"history of
computers"
"history of IP addresses"
"tips on building a
website"
Etc.
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Then look at their # of backlinks using Yahoo Linkdomain command, then check for trust factors.
Do backlinks look "natural" or SEO'd?
Any .edu backlinks as
well?
(linkdomain:theirsite.com site:.edu)
or .gov's?
(linkdomain:theirsite.com
site:.gov)
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Now What?
Write to them or better yet, call them
and
offer them something "real"
for your "Ad"
($, coupons, free hosting,
etc)
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Get your link placed
within the content
area
on a related web page.
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It's just Content and Links,
the
better you have
the better you'll rank.
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Jim Boykin
CEO, We Build Pages
A Search Engine Optimization
Company
http://www.webuildpages.com/
And SEO Blogger
http://www.jimboykin.com/