Comments on: Dave Child’s Conversion Tips & William Slawski Content Planning.

By: Lea

Lea — Tue, 04 Jul 2006 23:44:17 +0000

I had the interesting experience of a client who added a whole bunch of checkboxes - around 25 - that the visitor had to check before they were allowed to continue on to the next section.
The difference was that this was a job application process for a business with a large turnover in casual workers.
He wanted to filter out those who weren’t really keen.
Still see heaps of apps through there, so obviously it doesn’t slow it down too much.
Sort of a reverse situation.

By: Vincent

Vincent — Thu, 29 Jun 2006 21:50:13 +0000

Good point Jim, ease of use is tantamount to running a successful site, especially if you are running an ecommerce set-up.
One of my clients is in the fashion clothing industry and has one of the typical designer websites built entirely in flash, even the damn shop was built in flash and try ordering something… you have to run hoops. What made it worse is that he had an older clientele with no patience for bells and whistles…
We redesigned and was still able to create a stylish fashion presence for him, implement some good accessibility techniques and SEO it, it worked real well, until he decided that before they purchased he wanted them to answer a few questions, a few too many… sometimes it’s about educating your clients, having to take the time and sit with them and explain why they can’t hold the buying process up. It’s a common complaint.
I tell them once that credit card is out, get them to the checkout real fast, and while doing it give a ‘have you considered this as well?’ message.

One of my pet hates is shopping only to find you run into major difficulties when chekcing out, slow server, too many boxes to fill in and a load of other stuff. It makes me suspicious and I don’t bother.

By: » Improve e-commerce conversion rates © 300km North of Moscow

» Improve e-commerce conversion rates © 300km North of Moscow — Thu, 29 Jun 2006 06:32:34 +0000

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By: Cary

Cary — Thu, 29 Jun 2006 02:09:53 +0000

Good find Jim — online retailers that require you to set up an account BEFORE purchasing are one of my biggest pet-peeves.

I can’t count the number of times I’ve left a site I was actually ready to purchase from, just so I could find one where it was easier to buy.

This is one of those interface/process problems that is so obvious from a user standpoint that it’s hard to believe how many retailers don’t get it.