Comments on: SEO, Time Travel, and Custom Web Content.

By: Robin

Robin — Fri, 28 Sep 2007 19:56:12 +0000

Don, I completely agree. Consumers appreciate the difference between quality content and content that is pure spin, and they act accordingly.

By: Don Lipper

Don Lipper — Thu, 30 Aug 2007 15:32:38 +0000

Nice post. The debate on how to best marry print and online custom publication efforts is an ongoing one. While print has the staying power of a physical medium, online has all the virtues you mention. Online is having lots of growth but its value as a sales tool needs to be demonstrated. The best custom content has to be of such high value that it is on the same level as journalistic content. Getting past marketing spin will be the biggest cultural shift for online content to really take off.

By: Richard

Richard — Wed, 29 Aug 2007 02:07:40 +0000

Jim Sighting!
http://www.flickr.com/photos/escapist/911416417/

By: Doug Barger

Doug Barger — Sat, 18 Aug 2007 06:27:13 +0000

Great post Robin.
This is the first I’ve heard of “word of mouse”

Way to “squeak” your mind!

But seriously, I have come to trust Jim’s advice on internet marketing and wish him many more fun trips with the delorean.

Who would have guessed that internet marketing would have been that vehicle?

By: seo battery

seo battery — Sat, 18 Aug 2007 01:33:55 +0000

Great post. Custom publishing is nice way to attract customer for seo, online-market and more like that. I was always enlightened in your blog.
thanks.

By: Mike

Mike — Fri, 17 Aug 2007 14:27:16 +0000

Wow, Marty McFly gets into SEO, things just get better and better.

Can he blog on his skateboard?

By: Mobby

Mobby — Thu, 16 Aug 2007 16:50:46 +0000

It’s a great skill to develop the contents in custom manner. It will help alot to online clients in web marketing.

By: Robin

Robin — Tue, 14 Aug 2007 13:49:34 +0000

Joe, thanks–I think you’re absolutely right. Custom publishing (especially online) has been experiencing double-digit growth over the past few years. It’s getting more and more necessary to take advantage of the marketing opportunities it offers.

I think your point about offering high-value information to consumers is key; low-value content is off-putting to consumers and defeats the purpose of content marketing.

By: Arup

Arup — Tue, 14 Aug 2007 05:55:33 +0000

Well, custom publishing is a definitely how it ought to be. As you rightly said content can be on your site as long you want it, but print publishing turns over continuously. custom content enriches what the readers or consumers are looking for and eventually adding value which is key.

By: Joe Pulizzi

Joe Pulizzi — Tue, 14 Aug 2007 01:29:53 +0000

Thanks Robin…the key to great print custom programs today is how they can be leveraged via the web. If someone is custom publishing with one distribution mechanism (print), they are leaving quite a bit on the table.

Although there is still a large place for print custom publications, online custom publishing/content marketing is growing at a significantly faster clip (not in total revenue, but in projects - to your point about the expense differences).

Also, the low end of the print custom publishing scale is around $40k - $50k. You’ll only see $10k for very short run print newsletters.

Keep up the great work. For more on why the growth in custom is really taking place, check out this article:
http://blog.junta42.com/content_marketing_blog/2007/08/are-corporation.html