Comments on: Give your potential customers content to read.

By: Lilly Holmers

Lilly Holmers — Sun, 03 Feb 2008 15:54:23 +0000

Here’s something I’ve been pondering about for a while. How do you make your blog popular if you have great, quality content but are competing in a very established niche where most of the niche’s websmasters have already clued in on the techniques that work? In my recent attempt at promoting an internet business blog called hochstadt.com, I found some really tough competition. There are just too many websites out there selling themselves (convincingly) as gurus. How do you differentiate yourself if you are using the techniques everyone else is already clued in on?Does anyone have any ideas on this? Cheers, Lilly

By: Ciara

Ciara — Thu, 16 Aug 2007 17:01:07 +0000

Yes yes, completely true.
Nice to see it documented. Logically it makes sense. But it’s nice to see that business are really cottoning onto the fact that adding content makes customers trust the website, increasing monetization possibilities and increases value of website.

By: Flaminia Scarcella

Flaminia Scarcella — Wed, 08 Aug 2007 12:25:43 +0000

Thanks Jim,

I strongly believe that a quality content can make the difference. I’ve been working on it for 3 years, and last year I’ve been “introduced” to SEO - no need to say it literally fascinates me.

By: Joe Pulizzi

Joe Pulizzi — Wed, 08 Aug 2007 02:41:54 +0000

Thanks Jim… I didn’t pick those paragraphs up in the invite. The last stat I saw was 19% of total budgets, not 24%…even better. This VSS study gives even more credence to the argument.

http://www.vss.com/news/index.asp?d_News_ID=166

By: aaron wall

aaron wall — Tue, 07 Aug 2007 23:31:43 +0000

I would love to see you do a review of that conference Jim

By: Tyler Dewitt

Tyler Dewitt — Tue, 07 Aug 2007 20:12:08 +0000

I’d have to say thats a must read, most certainly. Thanks Jim I always enjoy reading business advise like that.