I have noticed that people are still using the old tactics of copywriting that worked during pre-internet era.

Perhaps that is why many of them have problems in making their websites profitable.

In these internet times, a website content has to be short, direct, interesting and must have a unique selling proposition to be effective and to convert.

Many people just don’t have the time to spend all day reading the content of one website when they are aware there are thousands and millions more they may have to read before they make up their minds to buy.

I see many website contents are professionally written, organized and designed. But all have one common mistake. They forget this fact that I am pointing out.

They are way too long, too desperate in their sales pitches and most of them will not even allow you to read more than one word before their subscription pop-up forms come up and block the websites. What a very rude and annoying way to welcome a prospect to your website.

In other words, they do so much to repel the customers, instead of doing so much to attract them.

Ikey Benney

Tell a story and educate at the same time
and you have good content.

Nice post, but when you recall the slogan “Think Local, Act Global”, perhaps there is a bit a haze in the big brain because I think the slogan you are referring to is really “Think Global, Act Local” but whatever floats your boat….